Happy Tuesday lovelies!

So one of the perks of my job is that I get to work with a lot of brands and PR firms in a variety of verticals – so cosmetics, hair, fashion, fitness, electronics, etc. And sometimes I’m lucky enough to score some product! It’s always a good day in the office when new product arrives.

I don’t know if you’ve heard of IT Cosmetics, but if you haven’t, then I seriously recommend you check them out immediately. Like stop reading this for a second and go click on the link right above this. They constantly receive a ton of social success with top beauty influencers and makeup artists from all over the world using their products in their daily beauty/skin regiments. And you’re about to see why.

First things first, IT stands for Innovative Technology since it is developed by plastics surgeons and dermatologists…so you know the product is going to be top notch. All of their products are 100% cruelty free, filled with skin-loving, high performance ingredients. So basically their products are cutting edge, clinically proven, safe, highly effective, and most importantly – work phenomenally! If this were a beauty class poll, they would certainly win best all-around.

I digress. Ok, so I was first introduced to this cosmetic line a few months back, after one of my coworkers attended a beauty conference and brought back a ton of product. Since I’ve been using them ever since, I am pretty well-versed in their makeup and skincare lines. I’ll save the review of all of those products for another week 😉

Since I am always open to trying new products (especially makeup!), when I received their new Superhero mascara, I couldn’t wait to try it out. Now I normally have very long lashes and people often ask me what falsies I wear (none!), so I was definitely interested in seeing if this would accentuate them even more. Spoiler alert: it did.

Here are my three very basic steps for mascara application. I am in NO way, shape, or form a beauty know-it-all or MUA. I practically just got contouring down.

1. Curl eyelashes (about 5 seconds on each lash – and don’t clench the curler too tight! Love your lashes hahah!)
2. Use primer! I use the Estee Lauder Lash Primer Plus and have been using it for over a year now. It is dermatologist and ophthalmologist-tested.
3. Mascara time! I usually just do one application, but two would not do any harm (just try to avoid many applications because you definitely get that clumpy look – I like a more wispy, fuller look).

So when I first put this first application I was like WOAH. Do you know how hard it is to find a mascara that thickens, lengthens, and still get mega volume all at once?! Some people use multiple mascaras to achieve this, and for those of you who do – look no further! This will be your saving grace.

This is just one application: